Clinique at SM Seaside City Cebu

12:48 AM Joanna C. 0 Comments

Clinique is one of the brands that I have been using ever since I started getting into makeup and skin care. I first encountered the Dramatically Different moisturizing lotion in high school, and I have been using it on and off ever since. Clinique's just so reliable like that, and I think that's why many have patronized the brand for decades. I don't think its branding is meant for Clinique to have the trendiest makeup, but you'll notice in the past few years that they have really been stepping up their game with more on-trend products (liquid lipsticks, highlighters, etc.) while having their bestsellers permanently available.

The recently opened store at SM Seaside City is consistently Clinique. By this, I mean the store looks just like how its ads are; very clean and simple, mostly white with pops of color, and putting all visual focus on the products themselves (no model, no backgrounds, no fancy typefaces). Take a little tour around the store through the photos below:

Can't miss the bright white boutique. The seating area is awesome for those who want to get off their feet, or to park the bored husband while you test swatch everything.

A fun display of one of Clinique's bestsellers in the Philippines and worldwide: the Chubby Stick in heaps of colors!

White lighting all around the products make it really easy to see everything.

Men's skin care in man-friendly gray packaging.

Pep-Start, Clinique's newest line of multi-taskers designed for millennials who are always on the go. (Here's one who maintains a blog, writes two newspaper columns, and works a full-time office job...yours truly!)

Pep-Start eye cream, exfoliating cleanser, and moisturizer.

Wonderfully neat rows of makeup! (i.e. what my makeup table will never look like)

So easy to differentiate each product and each color. The only confusion is which ones to buy without spending all your money! I was so tempted to get the highlighter stick and the bottom-lash mascara. Soon, perhaps :)